Predictions in Social Media for 2009
1 As the economy continues to frantically zig and zag, LinkedIn usage will accelerate. 2 Twitter will be forced to monetize or it will be eaten and digested by the Fail Whale. 3 More and more...
View ArticleSCG Was There: OMMA Social
Recently, some members of our Spring Creek Group team went down to San Francisco to mix and mingle with other like-minded social media pros, gain some insight into emerging social media trends, and...
View ArticleWho Really Won the Big (Marketing) Game?
According to Reprise Media, who just released their 5th annual Super Bowl Search Marketing Scorecard, there were a few ads that not only kept everyone entertained, but also seamlessly integrated...
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Google Me, Baby
Everyone Googles. They were doing it before Merriam-Webster made it an official verb in 2006, with its addition to the dictionary. You can bet you'll be Googled when applying for a job, bidding for a...
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Skittles Tastes the Social Media Rainbow
Ok, Skittles. So you’ve successfully gotten online users to spend an inordinate amount of time in the past few days talking about Skittles. The interest of fruit-flavored candy lovers, as well as that...
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It's a Love/Hate Relationship
For as much heat and complaining that Facebook has been receiving lately from its users, they are still as dedicated and committed to their precious social networking site as ever. With the number of...
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Going Mobile 101
It's not enough to have great print or TV ads these days, hence the reason I have a job and am able to write this blog. It's not even enough to have great print, TV, and social these days. In a time...
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“Gamocracy” Crowdsources Video Game Design
One thing I've learned managing a client account in the gaming space is that gamers love telling game developers how to do their jobs. Turning the tables constructively on this vocal majority, Swedish...
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Fashion in a Flash: Amazon ventures into Event Sale E-commerce
Riding the wave of successful flash deal sites such as Groupon and LivingSocial, Fashion e-commerce websites dedicated to daily deals that flaunt their invite-only “exclusivity” are becoming...
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The Blogging Battle Royale: A Closer Look
Here at Spring Creek Group, we’re big fans of Tumblr and we’ve been driving out clients to evaluate the platform in their social media programs. We love the platform not just for its crazy/wonderful...
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